About OptiMix
OptiMix is built by Aurelian Systems, a software company specializing in applied statistical methods for marketing measurement. Our team combines expertise in Bayesian statistics, econometrics, and growth marketing to give small and mid-sized businesses access to analytical tools that were previously only available to enterprise teams.
Our Mission
We believe marketing decisions should be based on evidence, not attribution guesswork. Our Bayesian Marketing Mix Modeling platform provides the clarity businesses need to allocate budgets with confidence — without requiring a background in statistics or a six-figure analytics budget.
Why Trust OptiMix?
- Built specifically for SMB datasets — not ported from enterprise software
- Privacy-first approach — no tracking pixels, no third-party cookies, no customer data required
- Transparent, statistical methodology — every model output includes credible intervals so you know when to trust a recommendation
- Actionable insights, not just reports — budget allocation recommendations with documented reasoning
- ADVI inference engine — modern approximate Bayesian inference that runs in minutes, not hours
Our Approach to MMM
Traditional Marketing Mix Modeling requires dedicated data science teams and six-month engagements. OptiMix was designed from the ground up for teams of one to ten people who need answers in days, not quarters. We use Automatic Differentiation Variational Inference (ADVI) to produce full posterior distributions over channel contributions — giving you the full picture of what’s working and what’s not, including the uncertainty.
Read more about how OptiMix works on our Methodology page.
Get in Touch
Questions about MMM, our methodology, or how OptiMix could work for your business? Email us at hello@optimix.aureliansystems.tech or follow @optimix_ai for weekly insights on marketing measurement.