Last Updated: May 29, 2026
1. Acceptance
By using OptiMix you agree to these Terms of Service. If you do not agree, do not use the Service.
2. Description of Service
OptiMix provides Bayesian Marketing Mix Modeling (MMM) analysis of aggregated marketing data. It does not provide legal, financial, or accounting advice. All outputs are analytical estimates — decisions based on OptiMix outputs are made at your own discretion.
3. Account Eligibility
The Service is available to individuals and businesses aged 18+. You are responsible for your account credentials and all activity under your account.
4. Acceptable Use
You agree not to use the Service unlawfully, reverse-engineer the model, resell access without consent, upload unnecessary PII, or make automated decisions materially affecting individuals without human oversight.
5. Data & Privacy
Your data is governed by our Privacy Policy. You represent that all uploaded data is lawfully obtained and processed per GDPR and CCPA.
6. Subscription & Billing
Plans are billed monthly or annually. All fees are non-refundable except as required by law. Cancellations take effect at the end of the billing period.
7. Disclaimer
THE SERVICE IS PROVIDED “AS IS” WITHOUT WARRANTIES. OPTIMIX DOES NOT GUARANTEE THE ACCURACY OF ANY OUTPUT.
8. Limitation of Liability
OPTIMIX’S TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNTS PAID BY YOU IN THE TWELVE MONTHS PRECEDING THE CLAIM.
9. Modifications
OptiMix may update these Terms at any time. Continued use constitutes acceptance.
10. Governing Law
Governed by the laws of the jurisdiction in which OptiMix’s primary business is located.